Hi, I'm Babafunso — I do not just uncover insights, I turn them into decisions that drive impact.
Because in a world overflowing with data, clarity is power — luckily, I bring both.
I’m a data-driven storyteller with a focus on Business Intelligence, turning complex datasets into insights that drive clarity, speed, and smarter decisions. Backed by nearly two years of experience in the telecommunications and banking sectors, I specialize in transforming data into strategic advantage—crafting high-impact dashboards, uncovering deep insights through indepth analysis, and converting trends into actionable business outcomes that drive measurable results.
In my role as a Data Analyst at a telecommunications company, I focused on uncovering customer behavior patterns, performance trends, and operational insights — delivering reports and analyses that informed both day-to-day decisions and long-term strategy. Later, as a Data and Business Analyst in a commercial bank, I contributed to initiatives around customer segmentation and churn analytics — working closely with cross-functional teams to generate insights that supported revenue growth, improved customer retention, and enhanced operational efficiency. I work with SQL, Python, Power BI, and Excel to analyze, visualize, and present data in ways that matter. I’m proficient in DAX(Data analysis Expressions), Power Query, and tools like SQL Server for querying and transforming structured data. My strength lies in bridging the gap between data and decision-making — aligning technical analysis with business context to deliver insights that lead to action. From crafting executive dashboards to building predictive models or surfacing trends buried deep in the data, I tackle each project with a problem-solving mindset and a drive to turn complexity into insight.